

The number 13 is sometimes considered unlucky, though this is a carryover from Western tradition. The number 9 is also considered unlucky when pronounced ku, it is a homophone for suffering ( 苦). However, in quite a number of established words and phrases, shi and shichi are preferred additionally, when counting (as in "ichi, ni, san, shi."), shi and shichi may be preferred. It is purported that this is because shi is also the reading of the word death ( 死), which makes it an unlucky reading (see tetraphobia) while shichi may sound too similar to ichi (1), shi or hachi (8). にい nī and ごお gō).Īs noted above, yon (4) and nana (7) are preferred to shi and shichi. Additionally, two and five are pronounced with a long vowel in phone numbers (i.e. However, as a number, it is only written as 0 or rei ( 零). (It can also be read as 'ten-nine'-pronounced tō-kyū-which is a pun on the name of the Tokyu department store which owns the building.) This usage of maru for numerical 0 is similar to reading numeral 0 in English as oh.

A popular example is the famous 109 store in Shibuya, Tokyo which is read as ichi-maru-kyū (Kanji: 一〇九).
KOKONO MEANING FULL
It may be optionally used when reading individual digits of a number one after another, instead of as a full number. * The special reading 〇 maru (which means "round" or "circle") is also found. In some cases (listed below) the Japanese reading is generally preferred for all uses. Most numbers have two readings, one derived from Chinese used for cardinal numbers ( On reading) and a native Japanese reading ( Kun reading) used somewhat less formally for numbers up to 10. The Arabic numerals are more often used in horizontal writing, and the Chinese numerals are more common in vertical writing. There are two ways of writing the numbers in Japanese: in Arabic numerals (1, 2, 3) or in Chinese numerals ( 一, 二, 三). Two pronunciations are used: the Sino-Japanese (on'yomi) readings of the Chinese characters and the Japanese yamato kotoba (native words, kun'yomi readings). In writing, they are the same as the Chinese numerals, and large numbers follow the Chinese style of grouping by 10,000. The Japanese numerals are the number names used in Japanese.
